We’ve worked closely with the University of Northampton since 2015 across a number of projects. From recruitment campaigns to the launch of their new campus we’ve been supporting the university every step of the way in their journey.
Fast-forward to 2020, with the university in their new home and the launch of their 2020 recruitment campaign, we were challenged to create two international prospectuses (UG & PG) which tied the overall campaign to the university’s core guidelines for the international market.
In 2017, the university entered a period of transition. As part of their 2020 vision, they had undertaken a significant rebrand, was in the process of developing a new campus, and was restructuring their academic syllabus. Although a new brand had been delivered by a previous agency, its details only went so far. It was our responsibility to translate the foundations set into a design language that had consistency and versatility across multiple channels.
We have also collaborated on a number of other projects and campaigns such as Clearing. Here we we’re tasked to create a concept that would work in conjunction with their TV advert across the channels identified within the media plan. This was launched as the ‘Stay on track’ campaign and worked across out-home-home, digital display and social media.
“The whole MA team have provided excellent creative services and have supported us with the introduction of our new brand across all our Marketing and Communication touchpoints.”Susan Parris, Marketing and Advertising Manager, University of Northampton