Use video content to
Explain conceptsDemo productsPromote servicesShowcase business Engage audiences
One of the biggest advantages a brand can have in marketing today is the ability to capture an audience’s attention instantly through video content.
Whether it’s created to deliver information, explain products and services, for instruction, or simply for sharing, video content plays a critical role in any brand's online marketing strategy.
Over 70 percent of marketers are now using video marketing in their marketing strategies. Around 82 percent of marketers have indicated that video content marketing has proven to be a great success and the average user spends 88 percent more time on a website with video. Taking just these few numbers into account, there is plenty of reason to consider implementing our video content marketing services in Leicestershire within your current marketing strategy. If you are planning to or considering incorporating video content marketing into your strategy, it is important to make sure you are following the correct strategies and guidelines to ensure you're doing it correctly which is where we can help.
Premium video content creation
What we know
Video accounts for almost 70% of all internet traffic, with millions of hours watched each day, and it will continue to grow and transform the way we consume content. Social video, now an established media, has bloomed in recent years, growing at pace across social platforms like Facebook, Snapchat, Youtube and Twitter. In addition, almost three quarters of all consumers, who watch social video, make their purchasing decision based on that video. So for businesses to connect with communities and build a positive brand perception, from attracting the best talent and connecting at a deeper level, to maximising sales opportunities, video is an essential tool for any comms strategy. Check out why you should use video content marketing along with brand animation videos within your business and how they can help attract more customers.
The added MA value
We saw the potential video had to break down barriers and instil a level of trust with customers back in 2010. At the time, we were approached by Volkswagen Group UK to prototype an online platform that could deliver video of vehicle service inspections to counter the erosion of customer trust. Fast forward several years and we've brought about a revolution in the automotive industry, with our award-winning video app and online system, VehicleVision, acting as a game changer.
We also know content, how it needs to excite, entertain and hold attention. Especially in social environments where you have less than 1.75 seconds to capture interest, with a need to peak interest again every 6 seconds. Our production team use this kind of insight to write, record, animate, produce and edit video content that delivers punch.