Wolverhampton Wonders Football Club unveiled striking new artwork for their 2016/17 season matchday programme covers.
The club commissioned the highly-talented UK-based Illustrator, Alexander Wells, to design a 23-part series, which in our opinion look stunning.
The bold decision to illustrate their covers was an exciting concept, and we think it's taken match day programmes to a new level. Not only were sales increased, literally selling out every home match, it also created a market for fan collectors... and not just the hardcore fans either. The artwork, that features a wolf sizing up the opposing team's 'representative', created a reason to get hold of a programme that went beyond memorabilia and stats. It added continuity from one home match to the next, building on the excitement of competition and doing battle.
We just hope that other clubs take note and see the benefits to the club and fans alike.