The coughing billboard
Each new year, resolutions are made and sometimes kept. One Stockholm pharmacy responded to a particularly popular resolution... to quit smoking. Using interactive billboards, especially equipped with a smoke detector, placed around the city centre, they ran a mock ad. But every time someone walked past smoking, the billboard would be activated and a video of the man in the ad would start coughing. An excellent mix of technology and advertising to cut through and entertain. If you like this, check out the flowing hair ad from 2014.