The University of Northampton (UoN) was running a three-way pitch in 2015 for their 2017 UG recruitment campaign. Having secured our position on the roster, we delved deep into what the University stood for, where it had come from,
and where it was going.
Our joined-up thinking delivered a campaign that successfully ran across digital, print, out-ofhome and social media. And to ensure we had maximum standout, we pushed the guidelines to their limits. The result was a fully integrated, consistent campaign that had significant stand out, something of a first for the university.
Since then we have worked closely with the central marketing team to develop their new branding and guidelines and pushed this across all comms - 2018 UG prospectus including their app, social media, animated web ads and advertising - which went live on the 1st of March.
One of our first challenges, when we began working with Capita Travel and Events, was to energise their lacklustre corporate design style, whilst remaining part of the Capita brand family. Our answer was to incorporate the 20 degree angles used on the Capita logo, creating a substantiated link back to the core brand. In addition, using a multiplied colour palette, we created a distinctive suite of materials that have been rolled out across print and digital. The corporate brochure was one of the materials we have worked on. The brochure tells the story of the company and has a pocket at the final page which holds more detailed cards.
If you've got a project, our Leicester web design studio would love to hear from you and show you what we can do.