Web Design & Development

Strong, effective web design can make a big difference to your brand and how you engage with customers visiting your site. The aim should always be to make it as easy as possible for your customers to navigate your site, contact you and view your services. Along with strong brand design, your web build can offer a great experience for your users and it’s important that the systems in place are easy-to use and efficient.

Never underestimate great web design as a tool to attracting more customers and making more sales. In some cases, it can be the first and only opportunity to make an impact and impression on visitors. There are so many web platforms available and with a variety of design options available, limited only by designer’s imaginations, it’s a great opportunity to stand out from the crowd and be different.

What Makes a Great Website?

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There are many elements to consider when building a website, from development of the management system to the visual aesthetic design. Everything has to tie in with your brand message and appear fluid throughout the site. There are literally hundreds of tweaks and features you can add to a website, with additional plugins also available through certain CMS systems which allow further features to be used.

Here are our top 5 suggestions for a strong website design.

Questions We Would Ask

Why do I need a brand identity?

A brand identity is important for promoting your personality to your customers. It’s all about audience perception and giving customers an opportunity to understand who you are. It creates a brand voice they can trust and recognise.

What personality do you have?

Your brand should have a personality which reflects your brand image. Personality traits for brands can vary from friendly or confident, to bold and even brash, depending on what image you want to promote to the world. Some brands even push for a rebel-type personality, such as Vans (footwear and clothing) and Harley Davidson.

Who’s your competition?

Your competition can tell you a lot about what you are missing, or even give examples of how you can improve your own brand. It can provide ideas which can be applied to your business and potentially inspire you on something you haven’t thought about previously.

USP - What makes you different?

Your USP is partly what separates you from your competition within your product or service, along with your brand. Bu what’s your USP for your brand? What makes your brand different? The personality traits make a strong message for who you are and what you stand for but it’s about what makes you stand out when you run marketing campaigns or promote your product.

What needs to change with your existing brand?

As with competitor research, it’s important to consider what you might be missing and what has to change from your existing brand marketing. Are you performing a complete re-brand or just certain elements such as your approach to marketing? Understanding what needs to change can help advance your brand organically to the next step in your companies evolution, by not only updating your brand but also by staying relevant in your industry.

What do your customers look for in a brand?

Competition research is key but it’s also important to pay attention to your customers and what attracts them to your brand and even what doesn’t. Customer feedback and market research can be time consuming but it’s really useful information to be able to use for making positive changes to your brand. It could be something as simple as changes to the logo, or perhaps the colouring you use across your marketing materials. Gaining feedback from your audience is the most insightful information you can acquire.

What colours do you use and why?

There is a train of thought regarding colour use in brand marketing that certain colours have an impact on how customers feel about your brand and what it can tell someone by the colours used. For example, blue can indicate a level of trust. Think maybe of the NHS or IBM. Green can suggest positivity and nature, as well as having an association with growth and success. Brands including Starbucks and Subway use Green effectively within their branding and the association with natural or healthy products cannot be underestimated.

What is your voice currently?

Your brand voice can make or break your brand and how you engage with your targeted audience. Does your voice match the customers you are trying to attract? So many different voices can be used, including academic, professional, friendly, youthful, casual or humorous. Whichever you choose it’s important that it ties in with every other element of your brand, from your logo to your personality.

Interaction with customers now?

How are you interacting with customers now? Keeping your brand and company open to communication with your customers is vital especially in this age of social media and instant response trend across many industries. No brand should be closed off and should always be open to talking to their customers, whether it’s discussing a product or resolving a complaint or query.