Although email marketing has been central to many B2B and B2C marketing activities, it remains an important part of any digital marketing strategy. When done well, the various types of email marketingwe offer has the capacity to build brand awareness over time with new and existing customers.
But as with most digital marketing, the data and recipient relevance is essential to a successful return on investment.
What we know
Over 200 billion emails are being sent and received every day, which roughly equates to the average Joe receiving 88 emails, of which almost 50% are sales, marketing or promotional. And this figure will continue to rise with estimates at 250 billion by 2020. However the humble email still has a role to play in marketing and remains a persuasive communication tool. In fact the average employee still checks their email over 70 times a day. So it remains a great tool for building relationships with existing customers or intriguing others. Read more about the benefits of email marketing and how it can help your business.
The added MA value
We’ve found that by having the right strategy, employing the right content (at the right length), distributing at optimum times, deploying less like a splatter gun and more like a split tested precision laser, open and click-through rates rocket. And remember, 'mobile' rules when it comes to email, up to 70% of emails are being opened on a mobile device.