Content marketing is designed to fit within a broader integrated marketing strategy, but often it requires a strategy of its own. Not to confuse it with a content strategy, content marketing is an umbrella term for created content, whether written, video or image, that’s designed to engage, build loyalty and drive traffic to where it will be of most value.
It’s less tangible than search engine marketing that we provide across Leicester, which is why we help you to plan a smart strategic approach for your business. Our content marketing services in Leicester have become crucial to cutting through the online noise and creating compelling content that’s relevant at a micro level.
What we know
Engaging and relevant content is an absolute necessity for a modern website. Search will drive traffic, but good content is what keeps them there. Let’s face it, in an information-saturated world, the effort people are prepared to invest has significantly dropped when dealing with companies that don’t provide intuitive access to knowledge they require. So as an antidote to this, we collaborate with our clients to plan and execute a programme of social interaction via brand animation, video marketing, blogs, community management, social platforms or 'thought leadership' white papers, all designed to peak interest in your communities and drive sales.
The added MA value
The most successful programmes include plenty of jabs (useful or fun content) and the well-placed hook (sales orientated content), to maximise attention and build a sales pipeline. It’s also important to seed content in destinations where an audience is rather than the "old-fashioned" way of using destinations to drive people to one central hub (i.e. your website).
The challenge of story telling, especially to a business audience, is how we dissect the content and maintain interest, as it can build to big picture concepts. In this case, the approach is rather like a TV drama, where each episode tells a mini story, building to the finale. The way we make this work is by planning the campaign to make the most of moments within our lives that brings relevance and intrigue, so the audience feels connected at a community level and wants to learn more.