Welcoming members to the community and acclimating them is as important as going out and introduction yourself in the digital age. The methods we use in our community management strategies build relationships with key members and influencers in the industry for your specific topics, encouraging them to get in touch and to talk more about you and your services.
Running events and finding content within the community to discuss key topics we can then help to channel and measure the response from the target markets into an organised and efficient process. Planning and developing new strategies for increasing engagement and conversions.
What we know
By community management we don't mean social media management. Right now, brands and their customers are closer than ever, allowing us to listen, understand and capture what our communities are saying. We have a dedicated network of community managers who serve as the public-facing voice for our clients. They are responsible for advocating a brand on social networks, by creating third-party social personas, actively connecting with online communities and potential customers to advocate a brand. This is an effective way of introducing a brand, service or product on a peer-to-peer level.
The added MA value
We create authentic one-to-one engagements, using truths to build visibility and relationships, whilst driving traffic to sales opportunities. We also analyse content performance and report community feedback to refine communication strategies further. Our community managers divide their time by:
- Instigating conversations with identified communities or prospects
- Building brand visibility and credibility by contributing
meaningfully to Twitter conversations
- Researching opportunities to connect with new people
- Blogging and commenting on external sites to drive traffic
- Analysing traffic activities against sales targets
- Reporting and reviewing metrics against ROI