Like any great story, a great brand story has its own set of themes, characters, situations and motivations. Here at Masters Allen we understand which ingredients work well together to create a compelling story told through a mix of brand design and language.
Whether the key objectives are to revive, reimagine, reposition old brands, or create something fresh and new, our approach is the same – first define the truth! Then the strategy, identity design and development and brand guardianship, right the way through to testing and launch.
It’s our job to tell your story and unlock your brand's true potential.
What we know
“A brand is a living business asset, brought to life across all touchpoints which, if properly managed, creates identification, differentiation and value.”
As a species, we’re hardwired to connect with stories, more so than facts, stats and figures. Stories help us make sense of the world, they influence how we think, feel, act and behave. And in a world that’s dominated by choice and channels, the art of storytelling, across all touchpoints, has never been more relevant.
The added MA value
In an increasingly competitive world, you need every marginal gain available to leverage an edge. Which is why we laser-focus on making intuitive, smart, strategic recommendations, using your brand truths to tell consistent product and service stories without doubt or hesitation. It’s these hints and promises that connect.