Benefits of CMS to Your Business

Whether you are a website owner with basic knowledge of HTML and CSS, or someone who wants to regularly populate your site without having to rely full on an external team of designers and developers, CMS systems are perfect for managing your own content and easy updates.

Years ago, CMS platforms were unruly, slow and overly complicated to use, with little to no help available without direct contact with the developers of that system. Along with advancements in software packages and more user friendly interface designs, CMS systems are now so much easier to use with plenty of online help available. The benefits of using a well-built CMS to your business are plentiful.

Benefits of a CMS Based Website

  • User-friendly and easy to use
  • SEO Friendly (making access to basic SEO functions easy)
  • Community Support and Development feedback
  • Out of the box solutions for site owner access
  • Cost-effective
  • Allows multiple users
  • Site Maintenance is efficient
  • Quick Design changes

CMS Importance to Your Business

A good, reliable CMS can make all the difference to a website and having a system which is easy to use and quick to update can mean you can maintain your website content regularly but without the hassle often associated with less customer-friendly platforms. The importance to your business cannot be underestimated.

Here are the key benefits that can directly impact your business.

  • Simple design changes without needing a developer (resolve HTML or CSS issues)
  • Reduce cost by enabling direct control over your site
  • Make content changes to suit your business needs
  • Access the site from anywhere and perform immediate content changes
  • Have complete control over content distribution and update the site material when you want, along with creating content schedules for publishing on your site.
  • Specific role-based user access for different members of your team - this allows flexible access whilst limiting what can be changed
  • Creates a secure environment for your website within your CMS along with regular system updates

Benefits of Wordpress CMS

The most popular CMS for many sites is Wordpress due to the flexible, open source nature of the platform. With a long history and community and development support on hand to answer questions, it’s the favoured system for many site owners. It’s also free to use without having to pay any associated software license fees, meaning you could host it on your own domain.

Another huge benefit of Wordpress are the plugins. These are effectively apps which can be installed into Wordpress within your site to perform a certain function, not included in the base build. These can vary from aesthetic plugins to functional applications allowing better user experience or perhaps adding a monetary function to the site. As an open source build, there are many plugins which are free, with more sophisticated and advanced options available at set prices.

Versatility is the biggest advantage to Wordpress, offering customisable options to expand your site through plugins and widgets.

What Are The SEO Benefits of Wordpress?

SEO and online visibility is a major factor for sites wanting to perform. Although there are many technical factors to contribute to a successful website from an SEO perspective, Wordpress can certainly help ease the process.

Blog

Straight out of the box you can produce a blog on your Wordpress site, allowing you to create regular posts for your business. This gives you complete control to publish or disable them as you see fit. You can then manage comments and moderate that section of the site whilst engaging with your customers through regular content. This shows activity on your site and search engines will notice this fresh content.

URL Rewriting

This allows easy implementation of more basic URLs, removing parameters and producing clean URLs which are user friendly and which are favoured by search engines.

Optimisation

There are plenty of plugins available for search engine optimisation but those such as Yoast SEO are extremely popular across many sites for easy SEO implementation.

Content Management and On-page Changes

The ability to edit your content, optimise it for targeted keywords and publish when you want to can be incredibly advantageous. Having the independence to manage your content yourself is ideal for SEO.

Memorable & Shareable

It’s obvious that infographics and animation videos are going to be more memorable to the user and would also provide a direct way for people to share socially to their friends, if the content is worthy. Making something a customer would share online and remember is the key goal with animated videos.

Variety of Free Plugins & Themes

This enables you to save money and reallocate it to another part of your campaign budget.

How many CMS Systems are there?

Whether you are a website owner with basic knowledge of HTML and CSS, or someone who wants to regularly populate your site without having to rely full on an external team of designers and developers, CMS systems are perfect for managing your own content and easy updates. There are many CMS systems available depending on what you require for your business. Wordpress is the most common and one of the easiest to manage but there is a range of systems to choose from. You may need a system that is compatible for an ecommerce store, in which case you have options such as Shopify, Prestashop & the most common but more complex platform Magento.

Alternatively, Drupal is a great CMS platform which is scalable and has a large community for support and it provides optional modules, which include e-commerce and multi-language. There are also established themes available for Drupal. Imagine Wordpress on Steroids – That’s Drupal

Joomla is a good option, offering an advanced CMS with a straightforward user interface and an active community. Unless you are competent in these systems though you will most likely need a developer to set this up for your store. Squarespace is a popular choice for those who need less control but require a high quality build and layout but with a simple user interface for changes.

What are the Benefits of CMS over HTML?

Many people like the accessibility and the complete control that comes with bespoke builds and coding it from start to finish however, this isn’t practical unless you are a web developer or designer who is capable with HTML. A CMS system provides a more user friendly way to make changes to the site on a layout-level, without having to be fully competent in HTML.

Just some of the advantages of a CMS system over HTML hard coding, include:

  • Easy to change design layouts within templates being used
  • Most well-designed templates will allow layout changes without breaking
  • CMS changes can be rolled back, as can any changes in the back-end of Wordpress for example, however, code changes made can often break other areas of the template if they are not done correctly and therefore cause ongoing issues or require time-consuming fixes.
  • CMS systems (including Wordpress templates) usually allow multiple changes to be made across a large number of pages on the site. Whereas with manual code changes this would be time consuming and costly.

So Which CMS Should I Choose?

There is little reason not to choose an established CMS, even with cost as a factor there are cost-effective solutions with many of them and they pay off in the long run, due to ease-of-use and the flexibility to be able to manage your site quickly and with minimal fuss. Wordpress is a common choice for many but it’s recommended that you consider alternative platforms which may offer something unique to your business needs, particularly for online stores which can benefit from using specific ecommerce software.