What's the difference between an explainer video and a brand animation video?

An explainer video offers an animation or live video representing a process of your service or how you operate to your customers. It provides a way to convey sometimes complex details in an easy-to-digest way via a step by step method.

A brand animation video can be used to represent your brand and your ethos in a stylistic and memorable way.

How long does an explainer video take to create?

We always aim to turn an explainer video around within 3 weeks. Often the process can take less time, depending on complexity.

What does the process involve?

Briefing and understanding the video’s objectives. What do you want to communicate? Who are you talking to? Where is it likely to be used? These are all good framing questions to understand the best way to define a creative approach. We then create a rough ‘walkthrough script’ with some accompanying visuals to set the scene. Once signed off, we can tighten up the script and create a detailed storyboard that will be used to create the animation or shoot footage.

The next stage is production planning for executing a shoot (often including a location recce, props, people, timing etc) or if animating, collating and creating assets to build each scene.

We then go into production, shooting any footage with an optimised crew or creating the animation needed.

Finally, we edit and add audio and then render the final video for delivery. You are involved throughout the process to ensure we deliver against the objectives and we aim for complete customer satisfaction.

Do you need a voiceover to create the video?

Voiceovers aren’t required as it will depend whether you need an audio explainer or whether you can use just visual cues to get your message across. Also, bear in mind that some people will not automatically have audio switched on and website page videos that auto-run generally do better when they are not relying on audio.

What formats can you deliver the video in?

We can produce videos in AVI, Divx, MP4, HEVC, or any other format that you may need.

What software tools are used for the animation videos?

We use Adobe Creative Cloud. So depending on what is required, we use Photoshop, Illustrator, Premiere Pro, After Effects, Animate, Character Animator, Audition or Fuse.