
WIN MORE HEARTS, MINDS AND MARKETS
The MA Brand Character Compass is a strategic tool used to create clarity, unity and direction, that leads to greater, measurable value.
It's a practical, proven processes that deep-dives into key business and brand challenges to tease out truths and points-of-difference, which everyone can believe in and get behind. Then we weaponise them to deliver impactful results.

CLARITY & DIRECTION
The MA Brand Character Compass is an ideal methodology for ambitious SME’s wanting to effectively communicate their points-of-difference and realise their growth potential, within super-competitive markets.
You will be better informed to make strategic business adjustments that support a unified brand experience.
You will also have a clear strategic and tactical roadmap for achieving any number of business objectives, from gaining a sustainable competitive advantage to identifying a price level justification, to orchestrating a successful product or brand launch.
This is not a magic wand, but it does build a clear picture of your brand, identify market opportunities and release inner truths that are, in the right hands, gold dust for creating a compelling narrative.
If we get it right (which we always do) you’ll be in the best position for “where next?”.
Clarity = Direction
CASE STUDIES
The world is increasingly more disruptive, noisy and connected. Individuals are more stretched than ever. Clarity, authenticity and relevance are 3 essential pillars to successful engagement, whether B2B, B2C or B2B2C.
Creating a simple, relatable narrative that everyone can share with confidence and pride, and without doubt or hesitation, helps customers quickly understand your authentic point-of-difference and value. A powerful combination in sales.
Here’s a few examples of how the MA Brand Character Compass has been successfully delivered clarity and direction.

Cyber Security Specialists
We helped Nexor securely migrate to the CNI sector without weakening their robust defence status.

Original cable window lock pioneers
We helped Jackloc reconnect with their origins and unlock their true value within an aggressive market.

Award winning Cheddar
We helped Blacks Cheese embrace their irreverent side and start a cheddar revolution.

Cloud network specialist
We helped Netmetix elevate confidence in their brand within a rapidly expanding niche market.
