34 Windsor St.
The 34 Windsor St. team were looking to develop a locally focussed ad campaign that would not only make a bold statement but also have the versatility to apply specific messages – Most importantly though it had to be fun.
So our approach to the campaign was to raise a smile with a mix of wordplay and simple graphics. The strong natural colours complimented the brand and the bold messaging became an unmistakable part of the restuarant's personality.
The initial campaign was rolled out over serveral months across out-of-home, press and digital comms, and was a great success – Significantly increasing bookings and elevating their presence regionally.