We’re Masters Allen, a modern marketing agency with a thumping creative heart.

 

We blend strategy, creative services and technology together to connect our clients to their communities. As brand design experts, with over 10 years’ experience in delivering effective traditional and digital marketing campaigns, we get the importance of mastering a meaningful connection with a target audience.

Brand

Every business, every brand has a potential point-of-difference in which to draw distinction from. We ask the right questions and employ the right tools to unearth the truth, and create powerful brand strategies that deliver compelling narratives.

Marketing

As digital channels fragment and evolve, we use a powerful combination of insight driven content marketing and left brain thinking to connect with customers at a deeper level. And with the continual growth of video, our authentic, easy-to-digest approach to video content production cuts through every time.

Digital

Speed, efficiency and satisfying experiences are key to any digital interaction. From the design and development of a content managed website to complex mobile apps and databases, to digital strategies that drive SEO – user experience is at the heart of everything.

Ambition

We thrive on partnering with ambitious brands of any shape, size, market or maturity–helping them achieve their business goals by applying intelligent strategy, rich creative thinking and the most effective marketing channels.As a recognised and established Leicester creative agency, our mission is to facilitate our clients’ growth ambitions and challenge blandness through vibrant, effective brand communication.

Client Delight
Accumulator 2017

Capabilities

01 Brand identity
Brand guardianship
Brand strategy
Customer communication
Tone-of-voice

We use a branding formula, that when mixed right, creates brand characters with depth, brand promises with purpose and a tone-of-voice that just sings.

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02 Content
Design
Direct marketing
Exhibition
Integrated campaigns

We bring strategic brand thinking and tactical brand doing together in equal measure, because we know great ideas only shine when delivered well.

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03 Digital advertising
Digital design
Digital build
Mobile apps
Website (CMS)

We use an agile development model when approaching any digital project of scale. This methodology ensures we get the essentials right first.

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04 Packaging
Advertising
Literature
Print management
Signage

Whether it’s designed to be read in the hand, absorbed whilst whooshing past or to attract your attention, function forms the base of any creative approach.

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Case Studies

'Client Delight’ in action

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