Web Design and Promotion UK - Search Engine Friendly Websites
Web design is no longer as simple as a great looking website - it has to convert visitors to real buiness opportunities
The modern day internet is hugely diverse and offers an almost infinite selection of products, services, delivery of information and communication tools. Your website will often be the first (and sometimes only) point of contact, therefore it must successfully communicate your brand and offering.
It must also convert visitors into either sales or leads for your sales team.
Ask yourself the following questions:
How does your target audience find you? Do you understand what they are looking for? How will you communicate with them when they get to your web pages?
The first and most important element to get right is knowing your target audience. Even before you start to build your website and write copy, you must understand your "buyer personas".
Buyer personas - the key to writing website content that converts
The first and most important part of any web strategy is to understand the needs and want of your buyers.
What do they search for? What problems do they have? How are they looking to solve these problems?
Once you have answered these questions and build a set of buyer personas for your buyer groups then your can start to write content and build web pages that answer these questions and solve their problems. Once you are able to solve problems, it is then that your products and services will start to move.
Writing content that appeals to your buyers will be the first step to a successful website, once these personas have been understood and the website built, the next step is to focus on where they will find your web pages.
Website design and promotion is not just about search engine optimisation
The world of search engine marketing is hugely diverse and constantly growing. Your buyers are out there interacting is this online space, but how do you find them?
Your buyer personas will tell you something about where to find them. If you sell software, there are more than likely to be web forums or blogs about your product. If you are in education, where do your students go online? Or perhaps their parents? You may have buyer personas for quite a number of groups. It might be that you need to actually go and ask real people to find out.
Perhaps Facebook and social networking with be your route to web promotion. Maybe they are forums and blogs. It may simply be getting your pages in front of the right search in the search engines.
The likely hood is that it will be a conbination of these elements, perhaps including video and audio as alternative media.
Once you understand how to reach your buyers online and you've taken the steps to reach out to them, the next phase is to measure, report, measure and report, and measure again. What is working what is not and then start to tweak and amend your messages based on this data.
Split testing and sampling
One way to measure what is working is to split test your web pages. With Google Website Optimiser, web design and promotion elements can be tested automatically. A-B Testing can allow you to change one version of a page against another. However, multi-variant testing can allow a more experienced web professional to test any number of elements on a page. Is the the main image, the headline, the body copy or perhaps the "call to action". Any or all of these elements can be tested at the same time in order to understand which elements of the web design and promotion are working.
Automate everything… stats, stats and more stats
The nature of the internet and the technologies that it is built upon give rise to some great advantages. Automatic reporting is one such advantage.
If an individual visits your website, you can find out where they are based, which website/search engine they came from, how long they stayed at your website, which pages they looked at and how they moved through the pages. You could even say hello to them as they did so.
Masters Allen is an integrated design and marketing agency, with talented creative designers in house but also with extensive search engine marketing skills, all within one agency.
If you'd like to know more about how to get the most out of your web site and to devise a web strategy that will generate a lot more business and plenty more leads, without spending a fortune on Google Advertising and Link Building then simply fill out the form below for out free report on successful web design and promotion uk:
'Reap the rewards of online marketing with our top 10 proven strategies'- the Masters Allen FREE guide to online success.
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Masters Allen are accredited Ecommerce developers.
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