Route launch campaign
Our brief was to raise awareness within the business travel agent community of a new bmi Regional route from East Midlands Airport to Frankfurt.
Inspiration came in the form of a frankfurter. Working with the client, we identified 15 business travel agencies in eight towns and cities across the country. Over the course of a week we visited each one with a branded catering unit handing out over 2,000 frankfurters, engaging in banter and promoting the new route.