Web 2.0 content is really starting to become useful in making purchasing decisions. User feedback and customers reviews on websites can aid the website visitor in making a decision and website owners shouldn’t be afraid to allow users and visitors to add comments or post reviews on websites.
Just recently, whilst searching for a hotel in the Lake District, new Lake Windermere, I was taken on a journey across a number of websites reviewing content and ended up on www.activehotels.com. The web 2.0 content there was extremely helpful in understanding a lot more about the resort, the facilities and the hotels available there, right down to reading reviews from people of a similar demographic and their thoughts about not only the hotel itself but about the specific rooms that they stayed in.
This was followed up by a quick call to the hotel to check availability of the exact room that we were interested in. Not only did we manage to book that room but we got a significant discount off the prices on the internet!
Without doubt we will be leaving our review on the very same website in the hope that other visitors will benefit from our comments. Hotels are just one example, but web 2.0 content could be used in any industry from automotive to telecoms, any website should consider the opportunities offered by this new wave of interactive web content.
