Posts Tagged ‘Search Engine Optimisation’

If you are keen to drive more traffic to your website and want to increase your search engine ranking, then blogging might be for you.

We would describe a blog as – “an online journal that is regularly updated with content and built on a platform with automated syndication”. In simple terms, consider a blog to be the equivalent of an online diary or bulletin board that is very easy for web users to access.

Blogs can be hosted with blog software or can be hosted by a blog host company. The downside of a blog host company is that you will not get the benefit of SEO (search engine optimisation) for your website.

Blogs and search engine marketing marry extremely well. Search engines have historically looked for content rich websites that are updated frequently, blogs provide the perfect solution for this, provided they are updated regularly. Search engines like keyword links, which blogs can provide. Assuming of course that they are written with keywords in mind. Search engines also like unique and popular content, so it is fairly safe to assume that if your blog is topical then visitors will want to read it!

In a nutshell, active blogs can rank well in search engines, provide quality links back to your main domain, and expand your traffic and presence on the web. So the question is, what are you waiting for?

The longer visitors are on your business website, the greater the opportunity for branding.

Some visitors who come to your website will know what they’re looking for, but many others need guidance. Some of them are considering the competition, and if they are shopping online, your business website has to out-shine the competition to get their business.

It’s important to try to keep your visitors on your site until they become a conversion, or to at least build a relationship with the customer through the website until they feel comfortable enough with your business to come back later and complete the sale.

Below are a few useful pointers to implement within your website to increase potential branding, and branding means more opportunity for conversion.

Add some free information to your website.

The more information you have on your business website, the longer a visitor can browse the site without running into the same pages. If there’s more to read, it’s more likely that visitors will stick around to read it. An added benefit of having more information on your website is that you will get more targeted traffic through search engines to the content pages of your site, where visitors can be introduced to your brand.

The free information on your website can come in the form of articles, reviews, statistics, and tutorials. You can also use this information to increase your range of customer services through your website.

Include interactivity on your website.

Offering a website that a potential customer can interact with, can benefit your chances of a conversion. If you have a product or service that can be customised for a customer, consider creating an interactive media experience where the customer can generate price quotes based on certain information, or can see visually how a change of colour or size will affect a product.

Keep your business website live.

One of the best ways to keep a business website attractive and ’stickable’ is to make sure you have some current information. It has to look like your website is a live entity, with new information being added all the time.

These are just a few ways to add stickability to your website. As long as you keep in mind that your goal is to keep customers on your website until they become a business conversion, you can come up with some other creative ways to achieve more conversions.