Successful brand chemistry

dan — Tue, 10 Feb 2009 11:55:04 +0000

Here’s a useful tool for any business owner or Marketing Manager who wishes to understand the meanings of terms such as, ‘Audience segmentation’ in advertising, or ‘Macromarketing’ in marketing. These practices are employed when developing a strong brand, and used to target the right audience for maximum impact.

US brand and marketing agency Kolbrener, have come up with this novel way of displaying these ‘elements’ in a scientific periodic table. They have created it to communicate these terms clearly to their clients, and have used it cleverly as an educational tool.

We just wish we had thought of it first!

Click on the image below, then rollover each of the elements to learn more.

Masters Allen News » Marketing tool

Successful brand chemistry