Masters Allen News » logo design leicester http://www.mastersallen.co.uk/news Just another WordPress weblog Thu, 19 Aug 2010 14:09:50 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The evolution of a brand http://www.mastersallen.co.uk/news/2008/11/the-evolution-of-a-brand/ http://www.mastersallen.co.uk/news/2008/11/the-evolution-of-a-brand/#comments Thu, 27 Nov 2008 09:59:44 +0000 dan http://www.mastersallen.co.uk/news/?p=102 While society tends to become more complicated, brands seem to become simpler. Whether this is because of changes in taste, or the increasing pace of life, which makes fast identification essential, it seems that design and corporate professionals increasingly recognise that simplicity is a virtue, and that sometimes less is more.

If a brands’ conception has elements that hinder communication overtime without adding anything useful, these elements will eventually be removed for simplicity.

The link below has examples of some of the worlds most recognised brands, showing their design journey from birth. You may even be surprised by the changes over the years.

http://best-ad.blogspot.com/2008/08/evolution-of-logos.html

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