Masters Allen have been working with midlands based telecommunications company Daly Telecom on their rebrand.

Daly Telecom recognised the need to future-proof their business, viewing the situation as an opportunity to expand their client base and move into new markets.

It was clear that the name needed addressing first and foremost, whilst it may be familiar to the current client base, it restricted their product offering and development into new markets. We had to establish a name that not only retained the 25 year heritage within the industry, but also provide a solution to take the business forward in an ever-changing and fast-moving industry. The solution, as it turned out, was simple – a removal of the reference to telecommunications, combined with the retention of the Daly name and reference to communications, joined together, created the individual name – Dalycom.

The new brand and design style has been applied to a variety of visual assets to create a consistent and coherent business message.

Masters Allen have recently been given the opportunity to produce album artwork for talented musician Jamie Kane.

We were very excited to work along side Jamie, after all album covers are a great area to stretch those creative legs! Think Factory records, Joy Division, New Order, Peter Saville etc.

The album entitled ‘On Bended Knees’ was recorded in the winter of 2007 and has proved to be very personal to Jamie. This is due to the fact that for the first time Jamie produced and played everything on the album with a little help from pedal steel players and gospel singers. This provided an excellent starting point for us to throw around some ideas.

Working from Jamie’s inspiration for the album, namely religion and it’s negative connotations we explored many different avenues. The final artwork was reached through a mixture of the original inspiration and the birth of Jamie’s second son.

Jamie has uploaded the tracks onto his myspace page; www.myspace.com/jamiekane
The page also contains further details of Jamie’s influences and other projects, so take a look.

We recently stumbled across a great site showcasing some of the fantastic work from the legendary Saul Bass.

Bass made the movie title sequence into an artform, collaborating with great movie makers such as Hitchcock, Preminger and Scorsese.

The interactive image galleries in particular caught our eye, each one reminding us how iconic these titles have become.

www.notcoming.com/saulbass/index2.php

Welcome to the Masters Allen news and views pages. Over the coming months this will become a resource of useful hints and tips on all things design, marketing and internet related, covering new technologies to fascinating design ideas.