Owned by Brightstation Ventures, business support website Smarta will put those wanting to start or grow a business in touch with other entrepreneurs. Dyson director Richard Needham sits on Smarta’s board.

‘A website like Linked In has a very professional edge to it, but there is room for a more inclusive business support and networking website with no gender bias,’ says design group Splendid’s managing director Paul Bishop.

Brighstation appointed Splendid to create Smarta 18 months ago without a pitch, having worked with the consultancy for the past two years on three other websites.

Bishop claims Splendid was recommended to Brighstation following the consultancy’s work on websites for former Emap-owned magazines New Woman and Heat.

Brightstation has secured funding for Smarta from Vodafone and the Royal Bank of Scotland.

Splendid created a holding microsite for the venture that went live in December and can be viewed at www.smarta.com.
Article from Design Week – www.designweek.co.uk/Articles