While society tends to become more complicated, brands seem to become simpler. Whether this is because of changes in taste, or the increasing pace of life, which makes fast identification essential, it seems that design and corporate professionals increasingly recognise that simplicity is a virtue, and that sometimes less is more.

If a brands’ conception has elements that hinder communication overtime without adding anything useful, these elements will eventually be removed for simplicity.

The link below has examples of some of the worlds most recognised brands, showing their design journey from birth. You may even be surprised by the changes over the years.

http://best-ad.blogspot.com/2008/08/evolution-of-logos.html

Hopefully you will have noticed a section on our homepage called, “stuff we like…” One of the links in this section is www.simpsonizeme.com
We thought it was only fair to show you how good this site actually is, so we decided to Simponsize ourselves. You can see the results below.

At the very least it’s a good giggle. We found ourselves repeating the process several times. So why not have a go yourself and if you feel like sending us a link we’ll be happy to give you our opinion. We showed you ours…