How to get your email marketing messages opened is always on the mind of the email marketer. The sheer volume of companies using email has turned the medium into a bit of a double-edged sword for many potential email marketers: Not only have consumers become increasingly wary of unsolicited messages, significantly reducing ‘open’ rates, but [...]

As a designer and eternal student to the craft of design, I have taken great comfort in reading “Design Disasters: Great Designers, Fabulous Failures, and Lessons Learned”. The satisfaction in knowing that even the cream-of-the-crop have their off-days, not always hitting the mark every time. I understand the agony of defeat from an idea not [...]

If you’re looking to promote your website in any way, and are looking to take on board the learning process yourself rather than handing it over to a consultant or web design / SEO company, then there is some funding available for you right now.
The Leader First grant from Train to Gain, offers £500 initial [...]

On the back of a previous MA news posting, ‘Web browser viewing trends’ we have discovered, whilst looking through our analytics report, that Firefox has overtaken Internet Explorer in terms of browser popularity when visiting our site. The significance is not a big deal, but it does point out once again the importance of testing [...]

This is a good question that has been raised by www.noisydecentgraphics.typepad.com. A high percentage of logos are only seen online, where colour is not a problem (ok, that’s not strictly true, individual screen resolutions/settings can affect screen colours, but you get the gist). Today’s advanced litho and digital printing methods allow colour to be easily [...]

If you are keen to drive more traffic to your website and want to increase your search engine ranking, then blogging might be for you.
We would describe a blog as – “an online journal that is regularly updated with content and built on a platform with automated syndication”. In simple terms, consider a blog to [...]

Ask yourself the question, which is the most popular web browser? A few years ago it was Microsoft Internet Explorer version 6 (IE6). From January 2009 Fire Fox by a slim margin is the most popular web browser. Latest figures suggest Fire Fox has 45.5% of the share of overall usage and IE6 and IE7 together [...]

Is rebranding the key to weathering the recession and a way of injecting new life into an ailing business?
A new report commissioned by branding consultancy the Principle Group, surveyed 250 marketing directors of blue chip companies and UK business owners. The results were interesting to us to say the least. “85% of UK business leaders [...]

Here’s a useful tool for any business owner or Marketing Manager who wishes to understand the meanings of terms such as, ‘Audience segmentation’ in advertising, or ‘Macromarketing’ in marketing. These practices are employed when developing a strong brand, and used to target the right audience for maximum impact.
US brand and marketing agency Kolbrener, have come [...]

Web 2.0 content is really starting to become useful in making purchasing decisions. User feedback and customers reviews on websites can aid the website visitor in making a decision and website owners shouldn’t be afraid to allow users and visitors to add comments or post reviews on websites.
Just recently, whilst searching for a hotel in [...]