Masters Allen have been working with midlands based telecommunications company Daly Telecom on their rebrand.
Daly Telecom recognised the need to future-proof their business, viewing the situation as an opportunity to expand their client base and move into new markets.

It was clear that the name needed addressing first and foremost, whilst it may be familiar to [...]

A couple of weeks ago, whilst I was doing my weekly food run, I passed a promotional stand and had to double-take. There on the stand were a number of boxes proudly selling cupcakes. What attracted my eye and caused me to double-take was the title “4king cupcakes”. Now, I don’t know if it’s the [...]

The Apple logo has become one of the most widely recognised brands in the world. The apple graphic has transcended popular culture and has remained virtually unchanged the the last 30 years.
A recent interview with Rob Janoff, the designer of the Apple logo, goes some way to explaining the thinking behind the apple and why [...]

Yes, Magento have done it again!
Infoworld recently held their annual BOSSIE awards and guess what, Magento have come out top. Well, it’s hardly surprising that they have. The software is moving forward in leaps and bounds. There have been over 1 million downloads worldwide and there are now over 1000 extensions that have been written, [...]

Its that age old problem, we’ve all been there. A deadline is looming, you’ve misplaced your Pantone swatch book and you can’t seem to find your trusty Rubik’s Cube. Well fear not, there is a solution and it’s called the Rubitone. This clever adaptation of the 80’s classic from Ignacio Pilotto is simply an ordinary [...]

The newly launched decision making engine hunch.com has already helped some of us here solve a few long standing personal dilemmas! The site helps visitors make decisions based on how they answer questions from user created data. Hunch claims you only need to answer 10 sample questions for it to start delivering customised recommendations. It [...]

So, once again a new iPhone has been unveiled, the interestingly named 3G S, boasts much faster speeds than its predecessor the 3G. The name change reminds us of a new trim of car, personally we would have preferred the iPhone Ghia, or the iPhone XR3i, but we’ll have to settle for the S. Obviously [...]

With trust in the banking sector at an all-time low, Santander’s decision to rebrand all of its UK High Street brands including Abbey, Alliance + Leicester and Bradford and Bingley over to Santander could be seen as a risky one. On the other hand it’s no surprise that the second-biggest banking group in the world [...]

Will the newly launched Wolfram Alfa search engine change the way we use the web, just as Google has done. Or will it just be another search engine that will disappear without trace?
We hope it’s the former. We use Google everyday and find it an essential tool for our business. But, it’s always good news [...]

Whilst on our daily trawl through the web we stumbled across an amusing site where you are able to play some ‘Daft Punk’ through you keyboard.
Just one piece of advice, if you are in the office, be careful not to have the volume too high!
Alternatively, you could opt for our approach by cranking the volume [...]