All non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number.

You will need to activate this on your account and once in place users will be able to click the phone number directly. The interesting bit is that you will only be charged for the clicks that result in a call.

And by getting the cofiguration right, you can get an extra line on your ad, making it larger, more appealing and more likely to get clicks.

Tracking will allow you to review how many calls you receive on the clickable phone number listed in your ad text for each campaign, ad group, keyword and ad on the Campaigns tab in your AdWords account.

If you would like to help configuring Adwords to get the best out of this new feature then just get in touch.

They are also the first of their kind produced by an automotive manufacturer. In line with the fact that the new model looks like nothing else on the road,  Citroën UK wanted to convey DS5’s personality and presence with a fresh application of digital technology.

Photo: Citroën’s ‘créative technologie cinemagraphs’

Made popular by New York-based photographer Jamie Beck and motion graphics artist Kevin Burg, cinemagraphs use the animated gif file format to combine the composition of still photography with the movement of film.  A captured moment in time; at first glance the image appears as still-life, then the movement reveals itself, injecting a whisper of dynamism into each shot.

Here are some other stunning examples:

The exciting bit is geared around the new features, which are a real step forward.

The old version of Google Analytics was always behind the times, you were looking at old data, albeit only hours old. This is enough to be frustrating when you are looking at traffic spikes from todays exciting press release for example.

Real Time Reporting overcomes this problem by showing you activity Right Now!

There are some other great improvements in key areas such as multi channel reporting, where you can see all of the channels that a visitor interacted with, not just one source.

Mobile reporting has been significantly enhanced with some great new visual reporting so show you how mobile visitors are interacting with your site.

Finally and perhaps the greatest addition is the Flow Visualisation tool. So much better than the old utility. Here you can clearly see how visitors are interacting with your website pages and navigating in and out.

We can really see how this will make a significant improvement to website reporting. Hope you enjoy it as much as we do.

If you are wondering what kind of price tag is attached to this software, you’ll be please to know that it’s free. We can install and configure it for you, irrespective of your web technology for a fixed fee of £175 + VAT.

We stumbled across “Ecofont” the other day. It’s a program that adds holes to a system font such as Arial, Verdana and Times New Roman, and prints them out as if they have been involved in a shootout at the OK Corral. They don’t lose their form, just use less ink to make up the inner shapes. And because it’s been designed to work on regular body text sizes, their website claims it saves up to 50% ink consumption.

We certainly like the idea, especially if it goes a little way to saving the planet. Although, maybe we should simply write and print less…

We had a good time on the road, visiting each of the cities and meeting with the agents and bmi sales team. We must have had to eat our own weight in frankfurters, which was all too easily done! It’s all over now until the next tour.