Masters Allen News » Viral Marketing

Social media and the budget

jon — Thu, 25 Mar 2010 22:04:00 +0000

It’s interesting to see how government analysts and the general public are using social media to keep up to speed with, converse about and analyse the recent budget.

Check out this video from the BBC. Interesting stuff:

http://news.bbc.co.uk/1/hi/uk_politics/8586008.stm

Blogging goes hand in hand with your search engine marketing

dan — Wed, 18 Mar 2009 12:09:24 +0000

If you are keen to drive more traffic to your website and want to increase your search engine ranking, then blogging might be for you.

We would describe a blog as – “an online journal that is regularly updated with content and built on a platform with automated syndication”. In simple terms, consider a blog to be the equivalent of an online diary or bulletin board that is very easy for web users to access.

Blogs can be hosted with blog software or can be hosted by a blog host company. The downside of a blog host company is that you will not get the benefit of SEO (search engine optimisation) for your website.

Blogs and search engine marketing marry extremely well. Search engines have historically looked for content rich websites that are updated frequently, blogs provide the perfect solution for this, provided they are updated regularly. Search engines like keyword links, which blogs can provide. Assuming of course that they are written with keywords in mind. Search engines also like unique and popular content, so it is fairly safe to assume that if your blog is topical then visitors will want to read it!

In a nutshell, active blogs can rank well in search engines, provide quality links back to your main domain, and expand your traffic and presence on the web. So the question is, what are you waiting for?

Successful brand chemistry

dan — Tue, 10 Feb 2009 11:55:04 +0000

Here’s a useful tool for any business owner or Marketing Manager who wishes to understand the meanings of terms such as, ‘Audience segmentation’ in advertising, or ‘Macromarketing’ in marketing. These practices are employed when developing a strong brand, and used to target the right audience for maximum impact.

US brand and marketing agency Kolbrener, have come up with this novel way of displaying these ‘elements’ in a scientific periodic table. They have created it to communicate these terms clearly to their clients, and have used it cleverly as an educational tool.

We just wish we had thought of it first!

Click on the image below, then rollover each of the elements to learn more.

Viral online marketing magic

dan — Thu, 23 Oct 2008 09:32:05 +0000

What makes viral marketing work. Well a great way is to come up with something fascinating, that will make people surprised, scratch their heads, laugh or perhaps cry… or maybe a combination of all of the above. We came across this bit of viral marketing that certainly made us chuckle and it found itself on our website.

Full Screen:

awareness_test4

If that isn’t proof about whether it works then perhaps a search for this video online will explain. (Go to Google and search for moonwalking bear!)

Did you guess the number by the way?

Who is using their loaf?

dan — Thu, 02 Oct 2008 09:27:41 +0000

We’re sure you will have heard about, or seen, the new Hovis TV ad. It has received a great deal of media attention. The epic 122-second TV commercial is part of a new £15million campaign. The length of the cinema-style advert represents the age of the original Hovis small brown loaf, 122 years. The loaf itself is being re-introduced into stores. Incidentally, the Hovis brand is valued at a reported £380million.

Not to be outdone, Warburtons have started a new ad campaign, said to be costing in the region of £22million. Together with TV ads, press ads will roll out in Women’s press and Sunday supplements with the emphasis on ‘fibre’. A microsite has also been created with a fibre calculator amongst other things. Below is the latest TV commercial entitled, ‘welcome to the family’.

Warburtons – Britain..
Watch the ad…

Who will be left with the crumbs?

Simponize us!

dan — Mon, 07 Jul 2008 08:45:37 +0000

Hopefully you will have noticed a section on our homepage called, “stuff we like…” One of the links in this section is www.simpsonizeme.com
We thought it was only fair to show you how good this site actually is, so we decided to Simponsize ourselves. You can see the results below.

At the very least it’s a good giggle. We found ourselves repeating the process several times. So why not have a go yourself and if you feel like sending us a link we’ll be happy to give you our opinion. We showed you ours…