Masters Allen has created an iPhone app for LED lighting company QE Global, aimed specifically at business. The app is a useful sales aid and allows the user to instantly calculate the benefits of LED lighting.
The Agency, which is responsible for all QE Global marketing was commissioned to create a sales aid and information piece that could illustrate the credentials of LED lighting to an industry which currently uses a variety of lighting solutions.
Masters Allen Production Director Aidan Rooney says, ‘The fact that QE Global can now use a sales tool which provides instant results is great, but the icing-on-the-cake is that this information is now available globally. By using an app, we have increased our client’s brand awareness and enabled users to instantly see the benefits of LED lighting on their pocket and the environment.’
The QE Global energy saving calculator allows users to enter details of their existing light fittings, for example; hours of operation and cost of fittings, and then compare against a series of QE Global LED products. The results illustrate cost, energy and maintenance savings against existing products. An additional element to the brief was to allow users to compare non-QE Global products too, to provide both transparency and awareness of general LED products.
QE Global Managing Director Carl Haffner added, ‘Whilst this was an exercise to promote the benefits of QE Global products, we were also keen to open this up to a wider audience so they could see for themselves the benefits of LED lighting, not only with our products but any LED lighting products.’
The ‘QE Global energy saving calculator’ app is available as a free download from the Apple App Store. Plans to roll out the app on a number of different devices are already in progress.
