We had a good time on the road, visiting each of the cities and meeting with the agents and bmi sales team. We must have had to eat our own weight in frankfurters, which was all too easily done! It’s all over now until the next tour.

We’re currently limbering up and preparing for our mini tour of Britain next week. We’ll be on the road visiting corporate travel agents across the country, promoting the new bmi route launch to Frankfurt from East Midlands Airport.

The promotional tour will see us (along with Mike and his catering team) delivering frankfurter sausages served in rolls with sauerkraut to a number of locations from the South East to the North East over the course of a week.

Our first port-of-call is Croydon next Monday morning. Check in with us to see how we get on each day.

The Agency, which is responsible for all QE Global marketing was commissioned to create a sales aid and information piece that could illustrate the credentials of LED lighting to an industry which currently uses a variety of lighting solutions.

Masters Allen Production Director Aidan Rooney says, ‘The fact that QE Global can now use a sales tool which provides instant results is great, but the icing-on-the-cake is that this information is now available globally. By using an app, we have increased our client’s brand awareness and enabled users to instantly see the benefits of LED lighting on their pocket and the environment.’

The QE Global energy saving calculator allows users to enter details of their existing light fittings, for example; hours of operation and cost of fittings, and then compare against a series of QE Global LED products. The results illustrate cost, energy and maintenance savings against existing products. An additional element to the brief was to allow users to compare non-QE Global products too, to provide both transparency and awareness of general LED products.

QE Global Managing Director Carl Haffner added, ‘Whilst this was an exercise to promote the benefits of QE Global products, we were also keen to open this up to a wider audience so they could see for themselves the benefits of LED lighting, not only with our products but any LED lighting products.’

The ‘QE Global energy saving calculator’ app is available as a free download from the Apple App Store. Plans to roll out the app on a number of different devices are already in progress.

Loughborough Town Hall offers a fantastic array of shows throughout the year to a diverse audience. Their annual Christmas pantomime is regionally acclaimed and tickets sell out fast.

Following last years hugely successful Beauty and the Beast, the town hall selected Masters Allen to create a suite of marketing materials that would create impact and set the scene for a bigger and better production this year.

Masters Allen worked on providing a polished and fitting creative to entice audiences from far and wide appealing to families and in particular children. The promotional tools were commissioned in a variety of formats from billboards and banners to posters, bookmarks and stickers.

The Masters Allen team were involved in the photo shoot for the pantomime promotional pictures. They enjoyed meeting the full cast including Cinderella, Prince Charming, the Fairy Godmother and the Ugly Sister Halitosia, played by Martin Ballard, of BBC Radio Leicester.

Jon Allen, Marketing Director from Masters Allen said, “This project gave us the opportunity to produce a fun and festive themed promotion directed at the local community”

Cinderella started in November with tickets selling fast. The show will run until the 9^th January 2011. Proving to be the best panto of them all!

For tickets please visit www.loughtownhall.co.uk or call 01509 231914.

Three Point Design are based in Leicester with clients scanning the length and breadth of the country. The team wanted to show their commitment to their work and also highlight the brand awareness for Three Point Design’s customers.

Specialising in point of sale retail design, Three Point Design approached Masters Allen wanting to update their website and show the growth the company has had as of late. Working with several large clients such as Olympus, Exonmobil and JCB.

The project launched in October driving new enquiries towards Three Point. Managing Director Adam Gillott said “I approached Masters Allen after being recommended by several contacts. Three Point Design are an expanding company with a national account base and needed a new website to showcase our large portfolio. It needed to be easy to navigate and portray a large, creative design company.

From our very first meeting I found Masters Allen professional and very easy to work with. They interpreted our brief perfectly and gave regular updates via email and phone. Masters Allen delivered an excellent website which we are very proud of, and I will most definitely be using their services again. I would have no hesitation in recommending them to others.”

With an already growing portfolio and extensive knowledge of the retail design industry, Three Point Design are set to make a lasting impression on point of sale design and manufacture within the Midlands.

With that in mind we thought some inspiration from Abraham Games would go down a storm. We’ve added several pictures around the halls which add colour, interest and an insider view into what makes us tick!

The shots will be used on billboard advertisements, standees and various marketing materials to promote the up coming panto, beginning in November.

More exciting panto updates to follow.