Archive for the ‘Marketing’ Category

Our Frankfurter tour of Britain last week was a great success. We had a really positive response from all travel agents up and down the country, as well as from the bmi sales team members who joined each day. A huge thanks to our two friendly Brummie caterers, Mike and Jason, who ensured everyone was smiling every day. Their enthusiasm was a joy to behold, especially as the week wore on.

We had a good time on the road, visiting each of the cities and meeting with the agents and bmi sales team. We must have had to eat our own weight in frankfurters, which was all too easily done! It’s all over now until the next tour.

All done for the day in Derby, we’re packing up and off to Warrington for tomorrow’s round of Frankfurters.

And so as the rain starts to lash down in Leicester, we’re packing up and heading off to our next destination of Derby for the day tomorrow. Hope the weather is a bit better!

Here are a few photos from the first day of our Frankfurter tour, starting in Croydon.

We’re currently limbering up and preparing for our mini tour of Britain next week. We’ll be on the road visiting corporate travel agents across the country, promoting the new bmi route launch to Frankfurt from East Midlands Airport.

The promotional tour will see us (along with Mike and his catering team) delivering frankfurter sausages served in rolls with sauerkraut to a number of locations from the South East to the North East over the course of a week.

Our first port-of-call is Croydon next Monday morning. Check in with us to see how we get on each day.

Masters Allen has created an iPhone app for LED lighting company QE Global, aimed specifically at business. The app is a useful sales aid and allows the user to instantly calculate the benefits of LED lighting.

The Agency, which is responsible for all QE Global marketing was commissioned to create a sales aid and information piece that could illustrate the credentials of LED lighting to an industry which currently uses a variety of lighting solutions.

Masters Allen Production Director Aidan Rooney says, ‘The fact that QE Global can now use a sales tool which provides instant results is great, but the icing-on-the-cake is that this information is now available globally. By using an app, we have increased our client’s brand awareness and enabled users to instantly see the benefits of LED lighting on their pocket and the environment.’

The QE Global energy saving calculator allows users to enter details of their existing light fittings, for example; hours of operation and cost of fittings, and then compare against a series of QE Global LED products. The results illustrate cost, energy and maintenance savings against existing products. An additional element to the brief was to allow users to compare non-QE Global products too, to provide both transparency and awareness of general LED products.

QE Global Managing Director Carl Haffner added, ‘Whilst this was an exercise to promote the benefits of QE Global products, we were also keen to open this up to a wider audience so they could see for themselves the benefits of LED lighting, not only with our products but any LED lighting products.’

The ‘QE Global energy saving calculator’ app is available as a free download from the Apple App Store. Plans to roll out the app on a number of different devices are already in progress.

Christmas is almost upon us and to coincide with the festivities, Leicestershire based creative design and marketing agency Masters Allen have created the identity for this year’s Cinderella pantomime at the Loughborough Town Hall.

Loughborough Town Hall offers a fantastic array of shows throughout the year to a diverse audience. Their annual Christmas pantomime is regionally acclaimed and tickets sell out fast.

Following last years hugely successful Beauty and the Beast, the town hall selected Masters Allen to create a suite of marketing materials that would create impact and set the scene for a bigger and better production this year.

Masters Allen worked on providing a polished and fitting creative to entice audiences from far and wide appealing to families and in particular children. The promotional tools were commissioned in a variety of formats from billboards and banners to posters, bookmarks and stickers.

The Masters Allen team were involved in the photo shoot for the pantomime promotional pictures. They enjoyed meeting the full cast including Cinderella, Prince Charming, the Fairy Godmother and the Ugly Sister Halitosia, played by Martin Ballard, of BBC Radio Leicester.

Jon Allen, Marketing Director from Masters Allen said, “This project gave us the opportunity to produce a fun and festive themed promotion directed at the local community”

Cinderella started in November with tickets selling fast. The show will run until the 9^th January 2011. Proving to be the best panto of them all!

For tickets please visit www.loughtownhall.co.uk or call 01509 231914.

Leicestershire based creative design and marketing agency Masters Allen have designed and created the portfolio based website for Three Point Design.

Three Point Design are based in Leicester with clients scanning the length and breadth of the country. The team wanted to show their commitment to their work and also highlight the brand awareness for Three Point Design’s customers.

Specialising in point of sale retail design, Three Point Design approached Masters Allen wanting to update their website and show the growth the company has had as of late. Working with several large clients such as Olympus, Exonmobil and JCB.

The project launched in October driving new enquiries towards Three Point. Managing Director Adam Gillott said “I approached Masters Allen after being recommended by several contacts. Three Point Design are an expanding company with a national account base and needed a new website to showcase our large portfolio. It needed to be easy to navigate and portray a large, creative design company.

From our very first meeting I found Masters Allen professional and very easy to work with. They interpreted our brief perfectly and gave regular updates via email and phone. Masters Allen delivered an excellent website which we are very proud of, and I will most definitely be using their services again. I would have no hesitation in recommending them to others.”

With an already growing portfolio and extensive knowledge of the retail design industry, Three Point Design are set to make a lasting impression on point of sale design and manufacture within the Midlands.

Even though the nights are getting darker and colder we are trying to keep things cheery in Masters Allen by brightening the place up. We are very fortunate to work in a lovely setting here at Swithland Hall but wanted to add some additional creative stimulus for ourselves and visiting clients.

With that in mind we thought some inspiration from Abraham Games would go down a storm. We’ve added several pictures around the halls which add colour, interest and an insider view into what makes us tick!

Christmas has come early. To coincide with Masters Allen creating the identity for this years Cinderella panto at the Loughborough Town Hall, the team were involved in the photo shoot for the panto promotional pictures. We met the full cast including Cinderella, Prince Charming, the Fairy Godmother and the Ugly Sister Halitosia, played by Martin Ballard, of BBC Radio Leicester.

The shots will be used on billboard advertisements, standees and various marketing materials to promote the up coming panto, beginning in November.

More exciting panto updates to follow.