Cinemagraphs, a stunning yet simple way to create an impression
Posted by jon on Wednesday, January 18th, 2012You may not have heard of cinemagraphs before. That would make sense as they have not been well publicised. They are appearing subtly in advertising and marketing campaign across a wide range of sectors and are being used in some clever ways to gain attention. One such example is the recent campaign for the Citroen DS5.
They are also the first of their kind produced by an automotive manufacturer. In line with the fact that the new model looks like nothing else on the road, Citroën UK wanted to convey DS5’s personality and presence with a fresh application of digital technology.
Photo: Citroën’s ‘créative technologie cinemagraphs’
Made popular by New York-based photographer Jamie Beck and motion graphics artist Kevin Burg, cinemagraphs use the animated gif file format to combine the composition of still photography with the movement of film. A captured moment in time; at first glance the image appears as still-life, then the movement reveals itself, injecting a whisper of dynamism into each shot.
Here are some other stunning examples:
