Archive for November, 2011

A new version of Google Analytics has just been released and is being activated on Google accounts across the world. And what a step forward it is. The standand reports have all been tidied up and improved visually, making it easier to explore your data and drill down into more detail.

The exciting bit is geared around the new features, which are a real step forward.

The old version of Google Analytics was always behind the times, you were looking at old data, albeit only hours old. This is enough to be frustrating when you are looking at traffic spikes from todays exciting press release for example.

Real Time Reporting overcomes this problem by showing you activity Right Now!

There are some other great improvements in key areas such as multi channel reporting, where you can see all of the channels that a visitor interacted with, not just one source.

Mobile reporting has been significantly enhanced with some great new visual reporting so show you how mobile visitors are interacting with your site.

Finally and perhaps the greatest addition is the Flow Visualisation tool. So much better than the old utility. Here you can clearly see how visitors are interacting with your website pages and navigating in and out.

We can really see how this will make a significant improvement to website reporting. Hope you enjoy it as much as we do.

If you are wondering what kind of price tag is attached to this software, you’ll be please to know that it’s free. We can install and configure it for you, irrespective of your web technology for a fixed fee of £175 + VAT.

We stumbled across “Ecofont” the other day. It’s a program that adds holes to a system font such as Arial, Verdana and Times New Roman, and prints them out as if they have been involved in a shootout at the OK Corral. They don’t lose their form, just use less ink to make up the inner shapes. And because it’s been designed to work on regular body text sizes, their website claims it saves up to 50% ink consumption.

We certainly like the idea, especially if it goes a little way to saving the planet. Although, maybe we should simply write and print less…