Archive for July, 2010

Google, the world’s most widely used search engine has now turned their hand to social networking. ‘Google Buzz’ or ‘Google Me’ as it’s fast becoming known as, is one to watch next to some of the bigger companies within social networking such as Facebook. Buzz looks set to work with gaming companies as one of their selling points. They are apparently talking to Playdom Inc., Playfish (owned by Electronic Arts) and the company that Google itself took a financial stake in – Zynga Game Network Inc.

For more information on Google Buzz read the Wall Street Journal site article which goes into great detail about the development of the new social networking competitor.

Leicestershire based Graphic Design and Website Design Agency Masters Allen have designed and built a new promotional website for Pluvius Sport Service Limited.

Pluvius, based in Warwick, in the heart of the country, have supplied over 100 cricket clubs with their sports ground equipment, proving to be one of the top specialist providers within their field.

The new website was commissioned to promote the Pluvius range of products online both to new and existing customers, requiring a clean, modern and easy to navigate website presence.

Focussing heavily on market research, Masters Allen established a solid understanding of target markets and the niche sector, in order to deliver creative designs to their audience.

The website was optimised for the search engines for the key search phrases extensively within the build and already performs well within the organic search results.

“The website needed to reflect the established Pluvius brand, whilst utilising strong cricket imagery and a bold emphasis on quality products and service, synonymous with the Pluvius name.” Sean Masters, Creative Director at Masters Allen.

This new website was launched in June 2010 in readiness for the new cricket season, giving Pluvius every opportunity to promote their brand online throughout the summer and into the coming years.