Masters Allen have been working with midlands based telecommunications company Daly Telecom on their rebrand.

Daly Telecom recognised the need to future-proof their business, viewing the situation as an opportunity to expand their client base and move into new markets.

It was clear that the name needed addressing first and foremost, whilst it may be familiar to the current client base, it restricted their product offering and development into new markets. We had to establish a name that not only retained the 25 year heritage within the industry, but also provide a solution to take the business forward in an ever-changing and fast-moving industry. The solution, as it turned out, was simple – a removal of the reference to telecommunications, combined with the retention of the Daly name and reference to communications, joined together, created the individual name – Dalycom.

The new brand and design style has been applied to a variety of visual assets to create a consistent and coherent business message.