The evolution of a brand

While society tends to become more complicated, brands seem to become simpler. Whether this is because of changes in taste, or the increasing pace of life, which makes fast identification essential, it seems that design and corporate professionals increasingly recognise that simplicity is a virtue, and that sometimes less is more.

If a brands’ conception has elements that hinder communication overtime without adding anything useful, these elements will eventually be removed for simplicity.

The link below has examples of some of the worlds most recognised brands, showing their design journey from birth. You may even be surprised by the changes over the years.

http://best-ad.blogspot.com/2008/08/evolution-of-logos.html

Tags: Brand Awareness, Brand design, Brand design leicester, Brand evolution, graphic design leicester, Logo design, logo design leicester

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This entry was posted on Thursday, November 27th, 2008 at 10:59 am and is filed under Email Marketing, Graphic Design, Just for fun, Logo design, Making Life Easier. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.