While society tends to become more complicated, brands seem to become simpler. Whether this is because of changes in taste, or the increasing pace of life, which makes fast identification essential, it seems that design and corporate professionals increasingly recognise that simplicity is a virtue, and that sometimes less is more.

If a brands’ conception has elements that hinder communication overtime without adding anything useful, these elements will eventually be removed for simplicity.

The link below has examples of some of the worlds most recognised brands, showing their design journey from birth. You may even be surprised by the changes over the years.

http://best-ad.blogspot.com/2008/08/evolution-of-logos.html

The longer visitors are on your business website, the greater the opportunity for branding.

Some visitors who come to your website will know what they’re looking for, but many others need guidance. Some of them are considering the competition, and if they are shopping online, your business website has to out-shine the competition to get their business.

It’s important to try to keep your visitors on your site until they become a conversion, or to at least build a relationship with the customer through the website until they feel comfortable enough with your business to come back later and complete the sale.

Below are a few useful pointers to implement within your website to increase potential branding, and branding means more opportunity for conversion.

Add some free information to your website.

The more information you have on your business website, the longer a visitor can browse the site without running into the same pages. If there’s more to read, it’s more likely that visitors will stick around to read it. An added benefit of having more information on your website is that you will get more targeted traffic through search engines to the content pages of your site, where visitors can be introduced to your brand.

The free information on your website can come in the form of articles, reviews, statistics, and tutorials. You can also use this information to increase your range of customer services through your website.

Include interactivity on your website.

Offering a website that a potential customer can interact with, can benefit your chances of a conversion. If you have a product or service that can be customised for a customer, consider creating an interactive media experience where the customer can generate price quotes based on certain information, or can see visually how a change of colour or size will affect a product.

Keep your business website live.

One of the best ways to keep a business website attractive and ’stickable’ is to make sure you have some current information. It has to look like your website is a live entity, with new information being added all the time.

These are just a few ways to add stickability to your website. As long as you keep in mind that your goal is to keep customers on your website until they become a business conversion, you can come up with some other creative ways to achieve more conversions.

Taking care of your business as times get hard is not just about marketing your business more effectively, although this is of course one of the most positive things to do.

We came across an article in Design Week recently that we thought summed up some other useful tips that, although we all know are logical and almost already assumed to be taken care of, quite often don’t get a mention at the top level, so here they are:

1. Communication – make sure your clients know your financial position and that things are under control.
2. Admin – keep on top of expenses and invoices and keep your bank informed at every step of the way.
3. Work – efficiency and quality. There are many people out there who are letting down their customers. By keeping them happy they’ll come back to you and recommend you further.

In case you’re wondering our finances are nicely under control and everything is tickety-boo!