Who is using their loaf?

We’re sure you will have heard about, or seen, the new Hovis TV ad. It has received a great deal of media attention. The epic 122-second TV commercial is part of a new £15million campaign. The length of the cinema-style advert represents the age of the original Hovis small brown loaf, 122 years. The loaf itself is being re-introduced into stores. Incidentally, the Hovis brand is valued at a reported £380million.

Not to be outdone, Warburtons have started a new ad campaign, said to be costing in the region of £22million. Together with TV ads, press ads will roll out in Women’s press and Sunday supplements with the emphasis on ‘fibre’. A microsite has also been created with a fibre calculator amongst other things. Below is the latest TV commercial entitled, ‘welcome to the family’.

Who will be left with the crumbs?

Tags: Marketing

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This entry was posted on Thursday, October 2nd, 2008 at 10:27 am and is filed under Marketing, Social Networking, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.