iPhone app, mobile website, mobile ecommerce – Leicester
Smartphone penetration in the UK has more than doubled during the past two years. The UK holds 8% of the global smartphone app downloads market.
Smartphone app
Masters Allen is registered as an iPhone App Developer, and can work with you to design and develop an app that is just a bit of fun, or a functional tool that utilises phone-specific features, such as the multi-touch interface, proximity sensor, dialer, address book or calendar. We insist on proper planning and design for your app, as we believe it is crucial to saving time and development cost.
Case study – QE Global
The QE Global energy saving calculator allows users to enter details of their existing light fittings, for example; hours of operation and cost of fittings, and then compare against a series of QE Global LED products. The results illustrate cost, energy and maintenance savings against existing products. An additional element to the brief was to allow users to compare non-QE Global products too, to provide both transparency and awareness of general LED products.
QE Global Managing Director Carl Haffner added, ‘Whilst this was an exercise to promote the benefits of QE Global products, we were also keen to open this up to a wider audience so they could see for themselves the benefits of LED lighting, not only with our products but any LED lighting products.’
The ‘QE Global energy saving calculator’ app is available as a free download from the Apple App Store. Plans to roll out the app on a number of different devices are already in progress.
Mobile website and ecommerce store
By 2015, it’s expected that 65% of internet usage will be from mobile devices. With the market share of smartphones and tablets, such as the ipad, growing rapidly and laptop sales falling, the future of internet access will become more immediate and time-efficient focussed.
With technologies and usage trends changing at such a pace, it is essential that your website or online store does not fall out-of-step with consumer habits and become unusable.
The key differences between mobile devices and traditional PC’s are smaller screens, smaller processors with less memory and users with less time to browse. Accessing the right information instantly is essential to mobile internet users. Buying on-the-go is becoming more common, with websites like Ebay and North Face developing a smartphone version of their online stores.
Developing a mobile version of your current website doesn’t mean you have to start from scratch. Masters Allen can offer a number of smartphone template options – From a simple bespoke, fully optimised web portal of your website. To a specially styled version of your existing website that is suitable for the smartphone environment. To a fully customised mobile website, or online store that can be accessed and used instantly on a mobile device.
With smartphone application usage and technology development set to increase over the coming years, a smartphone app or mobile website can be a ‘smart’ investment:
If you are simply looking to commission a smartphone app, a mobile website, or even an ecommerce store that has impact and sells you, your organisation or idea, then Masters Allen can assist. As with all our traditional websites, the design and build is tailored to your specific requirements and completed to a high standard.
For more information on mobile devices, or any of our other creative services, please get in touch on 0116 237 48 48. Or email info@mastersallen.co.uk
Mobile Website Leicester
• iPhone app design
If you would like to talk through a Smartphone app project or discuss how we can help improve your business performance, we would love to hear from you. 0116 237 48 48
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