What does your brand say about you?
How your business or product is branded can play an integral role in its success or failure.
What are your brand values? What is your brand positioning? What are your USPs (Unique Selling Points), and how do you communicate them?
Where to start?
A good starting point for your brand is your target audience, if you can get inside their heads, you can appeal to them. If you don't, you may alienate them. You may have more than one target audience, but try to consider your key audience. Remember, mixed messages can create confusion and a lack of direction to your target audience.
Communicate clearly
Successful brands first have to communicate graphically through brand style. This includes your logo, your business product or name, your typography and your sales tone of voice. All of these elements are much easier to make effective if they are proactive rather than reactive.
Consistency, consistency, consistency
The design element of your brand is something you should consider and take very seriously. Once you have a solid style, it will need to be consistently implemented across all of your marketing materials. From your stationery suite, office signage, direct mail, brochures, advertising, website and email signatures, through to PowerPoint presentations.
Value your brand
As you can see, you don't have to be a genius at branding to succeed. It is simply well structured communication, presented in a simple way to your target audience. Your starting point needs to be an understanding that branding should be valued and is worthwhile in the long run. Once you have established this, it is up to YOU how far you want to go!
Masters Allen can design you a complete new brand identity or inject life into an existing one, thus enhancing or creating a strong and unique mark.
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