Could Bluetooth proximity marketing give your business the competitive edge?
An often overlooked form of communication, Bluetooth proximity marketing is a cost-effective, and extremely precise form of advertising with the ability to target prospective customers within a specific geographic area.
How do you currently promote offers? Do you have time to target each customer individually? Is your marketing directed at the wrong audience? Is your budget already stretched?
Consider the fact that one billion mobile phones were sold worldwide last year, 91% of which were Bluetooth enabled. Research suggests that 80% of Bluetooth phone users have their Bluetooth enabled and visible. It doesn’t take a genius to conclude that this presents a fantastic marketing opportunity for your business.
By embracing Bluetooth proximity marketing your business can begin to tap into this huge market 24 hours a day, 7 days a week completely free, regardless of the number of messages you send.
Flexibility whilst maintaining complete control
Bluetooth proximity marketing can boost your sales regardless of what service your business provides. Send text messages, pictures, movie clips, ring tones, vouchers, or your business card, all at the touch of a button. The software is simply downloaded onto your laptop and a USB dongle attached. This enables you to send Bluetooth advertisements whenever you want, wherever you want.
Data driven results
The data sent to potential customers can be monitored in real-time. You can gather and analyse such statistical data as how many messages have been offered, accepted or rejected, therefore refining your campaign even further. Messages are sent to Bluetooth devices that are in range, however by moving to another destination another set of targeted messages can be sent and data analysed.
Bluetooth proximity marketing can provide an excellent alternative, or addition to other forms of marketing and the fact that it is extremely eco-friendly makes it a green option too. Masters Allen can provide your business with Bluetooth proximity marketing solutions that won’t break the bank. Can you afford not to?
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